PRE-PR | POST-PR | MEDIA RELATIONS
Public Relations (PR) space is dramatically changing and being transformed with the new technological advances. The earliest definitions emphasized press agentry (what press agency does) and publicity, while today, by modern definitions, PR develops the areas of “customer engagement” and “relationship building.” in an open and transparent medium. In 2011/12, there has been an international effort to modernize the definition of PR and replace a definition adopted in 1982. Professional PR organizations and associations initiated a crowd sourcing campaign and public vote that produced the change going forward. The new age definition is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
PR campaigns may use and include resources from A&M; advertising; marketing; financial; fund raising; employee, community or government relations; and other programs. Thought leadership is necessary in planning and implementing the organization’s efforts to influence or change public opinion and policy. Setting objectives, budgeting, training staff, developing and managing the resources needed to perform good PR. 
It serves institutions, businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. All these entities, to achieve their goals, must develop effective relationships with many different audiences or publics such as employees, members, customers, local communities, shareholders and other institutions, and with society in general. Today, technical knowledge and skills are required for opinion research, public-issues analysis, media relations, direct mail, institutional advertising, publications, film/video productions, special events, blogs, speeches, presentations and published media. Custom PR Services are targeted to work hand-in-hand with Advertising and Marketing in the digital world of Internet.
Amerinde’s Area of Service | Public Relations (PR)
Pre-Post PR
Pre-PR means before PR campaign and Post-PR means after PR campaign. Both these activities are synced efforts to develop and use the market traction created by Advertising and Marketing in the digital media on Internet, FM Radios, Blogs, Video and Buzz in general. Proper content writing with the right words used can help in media go viral and market position the product or service as desired.
Media Relations
Media relations involves working with various media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. Content created for or by Media is wired backwards to initial AM&PR efforts to create a digital loop and ride the buzz, which is today’s key to PR success.
